Focus on: Strategy, Content, Social Media, & Digital Advertising

JOB DETAILS:

Location:
We’re primarily an in-office team at 608 South Main Street, Bel Air, MD 21014, but may offer hybrid flexibility for the right candidate once established in the roll.

Employment Type:
Full-Time (40 hrs/week) preferred; Part-Time (25+ hrs/week) may be considered for the right candidate

Full-Time Employment Salary Range:
$46,000 – $60,000 annually (commensurate with experience) + benefits

WHAT WE’RE LOOKING FOR:

• 2–5 years of experience in digital marketing (agency experience a plus)
• Bachelor’s degree in Marketing or related field, or equivalent experience
• A creative, organized self-starter who can execute campaigns end to end
• Strong writing skills with attention to detail and brand voice
• Comfortable using data and analytics to guide decisions
• Experience with Google Ads, Google Analytics, and tools like Canva, Adobe, Meta Business Suite, and Agorapulse
• Collaborative team player who enjoys working with small business clients

WHAT WE OFFER:

• Hybrid Flexibility
• Paid Time Off & Holidays
• Supportive, collaborative team environment
• Meaningful work with local small businesses
• Room to grow as the agency grows
• Professional Development: Training budget for certifications and courses (e.g., Google Ads, SEO)

ABOUT US:

At Niche Marketing Company, we’re a woman-owned, boutique marketing agency that helps small businesses thrive. We work on everything from branding and web design to content creation, digital advertising, and social media. Our team is collaborative, creative, and passionate about making an impact for our clients and our community.

If you’re ready to work in a dynamic, supportive environment where your ideas matter and your skills grow, this role is for you.

ABOUT THE ROLE:
We’re looking for a Marketing Specialist who’s eager to dive into all aspects of digital marketing: branding, strategy, content development, social media, and paid search. This is an opportunity to build a versatile skill set, collaborate closely with clients, and see your work come to life.

You’ll touch multiple client projects each week, balancing creativity with detail-oriented execution in a role that’s both hands-on and highly rewarding.

WHAT YOU’LL DO:

Marketing Strategy & Campaign Management

• Develop and execute marketing strategies tailored to each client’s goals
• Plan, schedule, and publish content across social media, blogs, and email newsletters
• Manage paid digital advertising campaigns (Facebook, Instagram, Google Ads, etc.)
• Collaborate with the team to ensure campaigns align with brand messaging and design

Content Creation & Copywriting

• Write clear, engaging copy for websites, social media, email campaigns, and digital ads
• Proofread and edit content to maintain brand voice, accuracy, and consistency
• Contribute creative ideas for campaigns, promotions, and engagement strategies

Analytics & Optimization

• Track and analyze marketing performance metrics
• Prepare reports and recommendations to improve results
• Use insights to guide future content and campaign decisions

Client & Team Collaboration

• Work directly with clients to understand goals, review drafts, and share results
• Collaborate with designers, developers, and other team members
• Stay current with digital marketing trends, platform updates, and tools

WHAT SUCCESS LOOKS LIKE:
In the first six months:

• Create and schedule social content for multiple clients each month
• Write and publish blog or email content aligned with client goals
• Set up and optimize at least 2 ad campaigns with measurable ROI
• Content is clear, on-brand, and engaging across platforms
• Clients feel supported, informed, and confident in their marketing
• Data is used to improve performance — not just report on it
• You’re proactive, organized, and able to manage multiple projects smoothly

Focus on: Website Design, Maintenance, & Analytics

JOB DETAILS:

Location:
We’re primarily an in-office team at 608 South Main Street, Bel Air, MD 21014, but may offer hybrid flexibility for the right candidate once established in the roll.

Employment Type:
Full-Time (40 hrs/week) preferred; Part-Time (25+ hrs/week) may be considered for the right candidate

Full-Time Employment Salary Range:
$48,000 – $65,000 annually (commensurate with experience) + benefits

WHAT WE’RE LOOKING FOR:

• Bachelor’s degree in Web Design, Graphic Design, Computer Science, or related field (or equivalent work experience).
• 2+ years of experience designing and managing WordPress websites.
• Strong portfolio showcasing modern, responsive web designs.
• Proficiency in HTML, CSS, and basic PHP preferred.
• Familiarity with page builders such as Elementor, Divi, and Gutenberg.
• Understanding of UX/UI principles and SEO fundamentals.
• Strong design sense with attention to detail and usability.
• Technical problem-solver with excellent troubleshooting skills.
• Able to manage multiple projects and deadlines.
• Strong communicator and collaborator.
• Passionate about learning new tools, technologies, and trends in web design.
• Experience with Google Analytics and website optimization tools a plus.

WHAT WE OFFER:

• Hybrid Flexibility: Work from our Bel Air office and remotely (flexible mix)
• Paid Time Off & Holidays
• Professional Development: Training budget for certifications and courses (e.g., Google Ads, SEO)
• Collaborative Team Culture: Work with a supportive, small team where your voice matters
• Real Impact: See your work directly benefit small businesses in our community

ABOUT US:

At Niche Marketing Company, we’re a woman-owned, boutique marketing agency that helps small businesses thrive. We work on everything from branding and web design to content creation, digital advertising, and social media. Our team is collaborative, creative, and passionate about making an impact for our clients and our community.

If you’re ready to work in a dynamic, supportive environment where your ideas matter and your skills grow, this role is for you.

ABOUT THE ROLE:
We’re looking for a Marketing Specialist who’s eager to dive into all aspects of digital marketing: websites, content, social media, and paid search. This is an opportunity to build a versatile skill set, collaborate closely with clients, and see your work come to life.

You’ll touch multiple client projects each week, balancing creativity with detail-oriented execution in a role that’s both hands-on and highly rewarding.

WHAT YOU’LL DO:

Website Design & Development

• Design and develop responsive WordPress websites using themes, plugins, and custom design elements.
• Create visually engaging layouts that enhance user experience and drive conversions.
• Implement best practices for SEO, accessibility, and mobile optimization.

Content Integration & Management

• Upload, format, and optimize text, images, and video content.
• Maintain brand consistency across all web pages and digital assets.
• Build landing pages and calls-to-action that support marketing campaigns.

Customization & Technical Support

• Customize WordPress themes and plugins to meet unique project requirements.
• Troubleshoot, test, and resolve website performance or functionality issues.
• Perform regular site maintenance, backups, and security updates.

Collaboration & Project Delivery

• Work with marketing, content, and design teams to align creative and technical goals.
• Translate client feedback into polished, functional website solutions.
• Manage timelines to ensure projects are completed on schedule.

Analytics & Reporting:

• Monitor performance across web
• Prepare monthly analytics reports with actionable insights

WHAT SUCCESS LOOKS LIKE:
In the first six months:

• You’ve confidently learned Niche Marketing Company’s design standards, workflows, and tools
• You’re independently designing and building responsive WordPress websites that align with client goals and brand guidelines
• Your websites are visually polished, mobile-friendly, and follow best practices for UX, SEO, and accessibility
• You collaborate smoothly with the marketing and content teams to turn strategy into effective website layouts and landing pages
• Client feedback is addressed efficiently, resulting in clean, functional final websites
• Projects are delivered on time, with clear communication around timelines and scope
• You’re comfortable troubleshooting common WordPress issues and performing routine site updates and maintenance