Many small business owners struggle to describe their company’s branding. Some will say it’s the products or services they sell, and others may say it’s the logo and the colors they use.
In fact, even the gurus of the internet seem to be confused as to exactly what branding is. Some sites define it as “the marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products,” while others describe it as “the promotion of a particular product or company by means of advertising and distinctive design.”
Trying to identify and describe your company’s branding can be a challenge because there are so many different components that must combine to create a cohesive company brand. To help clear up some of the confusion, we’ve created a list of five of the most common branding myths we hear from clients and added our brief explanations of the facts.
Struggling to develop your company’s brand? Niche is here to help! Give us a call to schedule a branding consultation: 443-787-4951