This established local B2C franchisee was looking to augment and implement corporate marketing strategies to engage current customers, attract new customers, and increase revenue.
A local children’s retail franchisee needed help marketing consistently and effectively. The franchise provides monthly suggestions for marketing, but the franchisee has difficulty finding the time to modify the suggestions to have more of an engaged, local focus and implementing the marketing efforts while also running the day-to-day activities of their brick-and-mortar location.
Create custom campaigns
This client needed help augmenting the corporate franchise marketing strategy with creative, locally-focused marketing efforts.
Consistently implement marketing efforts
This client needed help with consistently implementing marketing efforts to increase awareness and attract customers.
Niche worked with the Franchisee and her staff to implement creative marketing strategies, consistently nurture current customers, and engage new customers to consistently increase sales month-to-month and year-over-year.
Niche Marketing Services Provided
Conclusion & Results
Following our strategy and marketing effort implementation, Niche was able to help this client see an 8% increase in new customers year over year and a 20% increase in revenue year over year. In addition, by managing their social channels, Niche was able to help them increase their reach on Facebook by 40%, improve engagement by 38%, and increase the number of shares their posts received by 118%. Out of almost 90 franchise locations nationwide, this client was able to move from #25 on the franchise’s national sales ranking report in 2017 to #7 in 2018 and #6 in 2019.