This established B2C company was looking to update its brand and implement a new marketing strategy to drive traffic and increase revenue.
This established, then-ten-year-old pet services business had aggressive plans for growth. A new marketing mix and branding update was needed to refresh their existing marketing channels by consistently applying creative marketing campaigns that would engage customers and build those relationships for long-term client retention. The mix also needed to include new channels that would create awareness in the Baltimore metropolitan area and introduce new prospects to this business.
Grow website traffic
This client had aggressive plans for growth. One of their main goals was increasing website traffic to drive new customer acquisition and revenue.
This client was looking to use strategic inbound marketing efforts to help increase the revenue generated from current and new clients.
Niche Marketing Services Provided
Conclusion & Results
Following our strategy, Niche was able to help this client increase website traffic by 54% year over year and increasing their email subscribers by 34%, leading to a 24% increase in new customers year over year, and a 19% increase in revenue year over year. In addition, by managing their social channels, Niche was able to help them increase their reach on Facebook by 74%, improve engagement by 66%, and increase the number of shares their posts received by 485%.