THE CHALLENGE

The brand of this then 10-year-old business was established, but needed a brand redesign created and applied consistently throughout all marketing materials, including website, collateral, trade show presentations, email and social marketing platforms.

This client had aggressive plans for growth.  A new marketing mix was needed to refresh existing marketing channels through consistent application of creative marketing campaigns that would engage customers and build those relationships for long-term client retention.  The mix also needed to include new channels that would create awareness in the Baltimore metropolitan area and introduce new prospects to this business.

OUR SOLUTION

  • Create a new brand and consistently apply it throughout a new logo, website, marketing collateral, campaigns, and channels
  • Develop a brand voice and improve messaging around value props to expand target demographic and acquire new customers
  • Activate and grow previously underutilized email list using weekly email campaigns with rich, informative content
  • Organic social posting focused on messaging and custom creative assets
  • Develop new creative marketing campaigns and consistently implement them focused on the areas of growth
  • Develop and utilize consistent digital marketing and a variety of long-term digital display ad campaigns to consistently, target lookalike customers, competition, and customers searching for these services

OUR SERVICES

  • Strategy
  • Content
  • Graphic and Web Design
  • Social Media Management
  • Social Media Advertising
  • Email
  • Digital Display and Traditional Advertising

THE RESULTS

Year Over Year

Website and email graphic

(National Franchise)

THE CHALLENGE

Local retail franchise needed help marketing consistently and effectively.  The franchise provides monthly suggestions for marketing, but owner has difficulty implementing the marketing suggestions and running the franchise.  Each franchise location must customize marketing strategy and campaigns for a local focus.

Implement creative strategies, consistently nurture current customers, reach and engage new customers to consistently increase sales month-to-month and year-over-year.

OUR SOLUTION

  • Create a new local website with blog capability
  • Create local marketing campaigns
  • Augment corporate marketing strategy with locally focused marketing campaigns
  • Refresh franchise’s local social media channels
  • Target larger demographic and acquire new customers
  • Activate and grow previously underutilized email list using weekly email campaigns with rich, informative content
  • Create videos and merchandise photos to promote the franchise location and leverage website, email, and social to create awareness to drive leads
  • Develop existing social channels, grow audience and engagement
  • Develop new locally focused marketing campaigns along with consistently implementing custom and corporate marketing initiatives

OUR SERVICES

  • Strategy – We created a new marketing strategy that incorporated corporate marketing recommendations and custom locally-focused campaigns
  • Content Development – We developed custom blog, website, email, and social content (images and copy)
  • Graphic and Web Design
  • Social Media Management
  • Social Media Advertising
  • Email Marketing Campaigns
  • Digital and Traditional Advertising

THE RESULTS

Year Over Year

franchise rank